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Expediting decision-making processes during stressful times with the OODA Loop

Written by me for the Oklahoma Venture Forum.

Before becoming an International Business Coach, Stacy Eads had been the CEO of a Norman technology company for over a decade when she fell in love with the book, Scaling Up by Verne Harnish.

“I grew Levant 600% of its size while I was a CEO, and I started to figure out that maybe that’s where my true personal niche lies and that I wanted an opportunity to maybe break away, become a coach, and be able to help more businesses than just be an employee of one company in particular,” Stacy Eads said.

For Eads’ presentation for December’s OVF power lunch, she will teach a tool that helps expedite decision-making processes during stressful times, especially with all of the pandemic’s pivots. The OODA Loop, which stands for Observe, Orient, Decide, and Act, has helped her clientele make better designs during moments of fight or flight.

“Whenever they have a year that’s like 2020 again,” Eads explained, “or all of the things that have been happening with COVID-19, they have a tool that they can go back to and say, ‘I know how to calm down. I know how to look at the facts. I know how to orient myself to those facts. Make a decision, act and start my loop again, so that I have a fast, quick decision-making tool that gives me confidence in my business to proceed.’”

Eads said one of the things she loves about the tool is that the first step is to make sure that you observe that you’re observing facts only. She explained that when people are in a crisis mode, their emotions are at play or there is competing information, and they’re unsure which way to go.

“We don’t want our emotions, we don’t want our opinions or what we think is going to happen, but we just want to observe the facts that are around us,” Eads said. “What do we know? And what do we not know? And that initial pinpoint of the exercise is one of the things that I think is the most fruitful.”

Stacy Eads will be speaking at the Oklahoma Venture Forum Power Lunch on Wednesday, December 9, 2020. Be sure to register for the online ZOOM event to learn more about OODA, ask your questions, and network with entrepreneurs in Oklahoma. As an Oklahoma City business coach and somebody who travels among North America helping CEOs, Eads is excited about having the opportunity to speak to the Oklahoma Venture Forum.

“Many of them might’ve even heard of the OODA loop before, but maybe they have not put it into the perspective of how to use the OODA loop within the year 2020, and within the type of anxiety that CEOs are having these days,” Eads said. “The types of pivots that they’re making during this pandemic. So I’m excited to take an old concept that’s been around for decades and maybe breathe in some new life into what the year 2020 has to offer.”

Written by me for the Oklahoma Venture Forum.

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As a smart truck and trailer movement leader, Drōv Technologies enables intelligent and safe technology in the transportation industry. They’re developing the AirBoxOne, which controls tire inflation and deflation on the trailer dynamically based on the vehicle’s load.

“As the trailer’s loaded, it calculates the optimal tire pressure and adjust accordingly,” explained Lisa Mullen, CEO of Drōv Technologies. “Then, in that same box, we have set an IoT gateway that will connect to sensor capabilities around the trailer. Everything from the door lock, GPS, accelerometer, refrigeration, temperature, wheel-end temperature, light out detection, camera, cargo sensing capabilities, just to name a few of the initial feature sets.”

The benefits of the system include safety and financial ROI. There are fuel efficiency savings that come with standard tire inflation and management. In terms of safety, having correctly inflated and managed tires will prevent critical issues such as blowouts or leaks that lead to that.

“Our system can detect not only typical leaks like when you roll over something, but we can get down to valve stem leaks,” Mullen said. “And diagnose situations that could ultimately, if left undiagnosed, become bigger problems for the fleet.”

In addition to leak issues, AirBoxOne can diagnose if bearings are heating up or if the temperature on wheel ends are getting to a critical level and prevent wheel end fires. The system can alert the driver and the fleet of those issues to avoid situations that might occur if it gets to a critical level.

Mullen’s involvement with Drōv Technologies started when a group of investors and business partners bought the company when it was just a mechanical tire inflation product. During evaluations, they made the bold decision to take all of the previous products off the market and re-engineer the wheel-end componentry.

“While we did that, we took a look at the market and said, ‘There’s all this money going into technology and the truck, and there’s no technology or very little going into the trailer,'” Mullen said. “In addition to that, we had the notion of inflating and deflating on load, but we had a prototype we hadn’t flushed that out. With what was not happening in the market for the trailer side but what was happening on the truck, we thought let’s make this more of a technology solution. We’ve spent the last few years building out a comprehensive technology solution that can lead the trailer industry from now into the future.”

Mullen is excited about Drōv’s position to continue developing the future of trailer technology.

“We’re being challenged and asked about technology that leans towards working with autonomous trucks or say advanced safety features that aren’t offered in the market and the way that we’ve built our platform, unlike anyone else in the industry, is really in an open and agnostic way that we can receive and we can work on those capabilities,” Mullen said. “The future for me is about development and really pushing the industry forward and maybe disrupting processes in the ways that people think about the trailer industry. And then there’ll be an integration into the truck side as well.”

Mullen credits the company’s success to her incredible team of engineers and product people, business people, and an office culture that’s inviting. Mullen wants an environment where people are excited to arrive at work each day.

“You want to work at a place that facilitates a culture that you know you’re doing something meaningful and interesting in your job, but you also really enjoy the people that you work with,” Mullen said. “I think that it’s important to show people that if you’re the CEO, you will go out still and sweep the floor if it needs to be swept or you’ll pack boxes or sort inventory that we’re all in it together. I think that conveying to people that, ‘A, what we’re doing is amazing and you should be proud of yourself, but we’re also proud of you in terms of the work you’re putting in.’ I think a lot of times, people in management positions assume that people know that they’re appreciated because they’re doing good work, but it’s important to remind people every day that what they’re doing is incredible and valued, and they are valued.” 

Lisa Mullen will be speaking at the Oklahoma Venture Forum Power Lunch on Wednesday, November 11, 2020. Be sure to register for the online ZOOM event to learn more about DROV, ask your questions, and connect with other entrepreneurs in Oklahoma.