The Importance of Storytelling in Business
An interview with OVF Awards Keynote Speaker, Matt Payne
In 2015, Matt Payne moved to Oklahoma with his wife, embarking on a journey of experimentation and reinvention. From adjunct professorship at Oklahoma City University to delving into photography and documentary filmmaking, Payne embraced each opportunity enthusiastically and determinedly. His entrepreneurial spirit led him to co-found a soundstage business, aiming to propel Oklahoma’s film industry forward. Despite facing unfamiliar territory, Payne and his partners navigated the challenges, eventually expanding into a production company and creative agency within Prairie Surf. For Payne, the essence of his career lies in constant adaptation and storytelling.
“I think Oklahoma is an incredible place to be an entrepreneur, and it’s an incredible time to be an entrepreneur in Oklahoma,” said Matt Payne, CEO of Prairie Surf Creative. “We had the idea of turning a city building into a movie studio. Pretty quickly, we were able to get the city to believe in it. We were able to get the state to believe in this idea. We were able to get the entrepreneurial community; we were able to get the film community to all sort of rally around this idea. I don’t know that that happens in other cities. I don’t know that two entrepreneurs could come up with the idea that, ‘Hey, we’re going to take this 1.3 million square feet in downtown Oklahoma City and turn it into a movie studio and then actually have that happen in nine months.’”
As the keynote speaker for this year’s OVF Awards, Payne will delve into his background, emphasizing the crucial role of storytelling in business. He believes that in a world where everyone is vying for attention, it’s the emotional connection that a business creates that truly matters. His talk will guide entrepreneurs in reflecting on their journey, viewing themselves as the heroes driving their businesses forward, and reframing their narratives to highlight the obstacles overcome and the successes achieved. He will show how these stories can be leveraged to fuel future endeavors.
“The better our story, the better we tell our story, the more likely we are to have a successful business,” said Payne.
Join Matt Payne at the Oklahoma Venture Forum Awards on Thursday, May 16, 2024, to recognize the achievements of Oklahoma businesses. The OVF Venture of the Year, Most Promising New Venture, and the Award for Economic Impact are three of the most prestigious recognitions a company can receive. The event will be held at the Oklahoma History Center (800 Nazih Zuhdi Dr, Oklahoma City, OK). Register at ovf.org to attend.
“As an entrepreneur, as a business owner, you’re constantly in the trenches, constantly fighting, constantly dealing with a fire, looking for the next thing,” said Payne. “We rarely gather in our community and celebrate one another. And I think this event’s a great opportunity to celebrate individuals who have done a lot to celebrate our own successes because in celebrating ’em, we lay the groundwork to move on to more success.”
